FINDING FORM DESIGN

Finding Form Design is small woodworking company based out of Long Beach, California that specializes in classic indoor and outdoor furniture and leatherwork. The company president and principle designer Eric Conroe is heavily influenced by Japanese and Scandinavian furniture design and so wanted a logo to reflect this kind of “Japandi” style.

Final logo.

Variation.

Color variation.

Website header.

Leather stamp logo and word mark…

…and its application.